Okay, I won’t try to beat around the bush with this inaugural entry. I’m a marketer, yes, but a big proponent of the “no BS” rule. Hudson is firmly committed to finding new and better ways to connect with targeted, tough-to-find IT talent (project managers, business analysts, architects and web developers) for our clients in the business services sector – hell, it’s what we do. So, it would seem that effectively trolling in the social and professional networking corners of the fast-evolving Web 2.0 world – at least from this baby-boom Facebooker’s perspective (that just may disqualify my view from the get-go!) – should land us a few more specially skilled technology pros than we would have discovered otherwise.
That is why, among other experiments, we are sponsoring this blog. Mind you, we have not entered this realm with our eyes completely closed. We clearly recognize that formulating a credible ROI model for this investment is hogwash, at least today, so we haven’t bet the farm. That said, we have been thoughtful about pulling together a group of our existing IT talent experts who already blog to contribute their points of view in this forum, and establishing an environment for candid exchange about IT industry trends, new technologies, and career advice.
On the very short list of things I do know is that I don’t know exactly where this blog initiative will take us. However, in whatever direction it heads, the forum will change rapidly as (if) we begin to establish dialogue with our target audience. And frankly, I think an ability to listen and promptly react as we go – our nimbleness, if you will – will most influence our relative success and ultimate fate with this endeavor.
During some recent Web trolling, I happened upon My So-Called Digital Life by starrydynamo. This is the personal AND career blog of a social networking technology professional, whose musings caught my attention. Starrydynamo shares favorite destinations for tech updates and other relevant topics, a host of blogging/networking friends whose profiles are showcased, and some personal hobby discourse. All of that is to be expected. What I did not expect was the genuine self awareness and ability to articulate questions about career relevance, purpose and direction, and to so seamlessly blend with after-work-hours experiences. For this individual, the work/life experience seems truly as one – a refreshing, collective whole of self expression.
In this environment, that expression will vary with each and every individual. That’s what’s so scary, that’s what’s so exciting. And so the Hudson blog begins. Let us know what you think.
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Rick Gray
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Thanks for the kind remarks about my quasi-personal-professional blog. When trolling myself I found that I really appreciated blogs that give a glimpse at personal and professional influences. I love a glasnost of ideas, people, and places, and feel that some personal narratives aid in understanding where these blog-types are coming from. For business leaders and executives it is even more important to be as human as possible. CandidCIO has a very good blog and shoots straight from the hip, which I admire. I love the Hudson|IT logo; very clean. Have fun with your blog!
Comment by Natalie — July 2, 2008 @ 11:51 am