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Bio

Kara Wallace is a forward-thinking marketing and communications leader who has spent her 12-year career creating winning strategies for business-to-business sales organizations. Kara leads Hudson's North America marketing team by serving as a strong partner with both operations and sales management to achieve short-term goals while developing longer-term strategy.

Kara began her career at an accounting staffing and recruitment firm before serving in communications management for a Fortune 500 company where she established a global PR function.

Kara has volunteered on boards and committees for professional associations such as the Institute of Management Accountants (Minneapolis Chapter), Push Institute, Advertising Federation of Minnesota, International Association of Business Communicators, and the St. Paul Chamber of Commerce. She serves as a guest speaker on topics including professional services marketing and developing professional networks. Kara holds a BS in Communication Studies from the University of Minnesota, and is completing her MBA degree program at Northwestern University's Kellogg School of Management.

IT Career Spotlight - Bernadette Floyd

By Kara Wallace May 29th, 2009 at 1:22 pm 2 Comments

Bernadette Floyd
Instructional Design Consultant and Project Manager
Hudson IT Learning & Development Contractor

Q: Can your responsibilities make or break the success of an IT project?

A: Absolutely. If the end-users don’t know how to use the system, how successful can the project be? My job is to ensure that the end-users know the correct and most efficient way to complete each task based on their job function.

Q: On a typical project, how do you collaborate with the IT world?

A: It all depends on the type and stage of the project. Often training is not involved at the very beginning of the project. Usually there is some document about the system. I try to read up on that before approaching anyone in IT so that I have a baseline level of knowledge. From there, there may be someone from IT assigned as your point person who will answer your questions. If there is a training database, I’ll work with IT to get the data needed for hands-on practices loaded.
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Do You Want Fries With That Executive Suite?

By Kara Wallace April 2nd, 2009 at 2:10 pm No Comments

McDonald\'s CEO Jim SkinnerI recently attended a business luncheon in Chicago with Jim Skinner, CEO of McDonald’s as the keynote speaker. His company has certainly been getting some positive attention lately as one of the few consumer-focused companies actually growing in this economy. As I listened to his description of the tactics McDonald’s utilizes to grow their Fortune 500 company around the world, I was struck by the fact this man started his career in his local McDonald’s while in high school. After he graduated and joined the Navy, Jim returned home and took a job as a McDonald’s restaurant manager trainee. From there, he worked his way up to CEO in 2004. Pretty cool story.

I wonder, in our current period of economic uncertainty, what might motivate an IT professional to step off the traditional career path through America’s cube farms and into a quick service restaurant environment?
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